He approved motorcycle designs andĭeveloped graphics. Known as just Willie G, in 1969 he was promoted to Vice President of Styling, where he shined. Davidson, grandson of co-founder William Davidson. If one person could be singled out as having a profound impact on Harley-Davidson®, that would be Willie G. Here, being number one and being American is a good thing. Within several decades, the #1 logo started appearing on other bikes, clothing and accessories. In 1971 Willie G had it incorporated into the dashboard of the 1971 FX Super Glide® motorcycle. It was later modified to include stars and Moving away from the Bar & Shield®, the #1 logo was created to celebrate the 1969 AMA Grand Wisconsin Harley-Davidson® incorporates the Bar & Shield®, too. This time, many dealerships began to incorporate the Bar & Shield® in theirĭealership logo. Various and more colorful versions of the Bar & Shield® have appeared. This stark white on black version of the classic logo,Īrguably the most iconic, first appeared in 1965. The company returned to a logo reminiscent of the 100 And once the wings appeared, they were here to Things got more interesting as wings were incorporated, Anything lasting for 100-years isĭeserving of profound respect, and Harley® pulled off a winner when theyĬommissioned their century logo. You’ll notice the ever-present bar and shield is still there. A medallion version of this logo went on to appear on the front fenders of theġ954 model motorcycles. Honor the type of engine so commonly used in the company’s bikes, the V-Twin. The 1953 logo, celebrating 50-years, was elaborate for the Here are four logos celebrating some of these Significant milestones, like major anniversaries. The Motor Company has also created logos to celebrate To be the dominate color, probably because of its cheerful energy. Then that was followed by other colorful designs. It wasn’t long before the Trademark Bar & Shield® appeared, and The Bar & Shield® has morphed over the years with theĪddition of different colors, but the basic shape, a bar with a shield has Experts in the field say it carries a strikingly machoįeel, symbolizing strength, grandeur and ruggedness. This very logo that is widely regarded as one of the greatest and most Officially assembled their first bike in 1903, the first logo was created inġ910 – and it was this distinctive Bar and Shield so familiar to us today. The bar has the words Harley-Davidson,Īnd it sits in front of a shield with the words Motor Cycles. Surprisingly, it has changed very little over the last 117-years. The most popular and well known is the Bar & Shield® There are too many to cover without writing a book, but here are a few of the most popular, along with a brief narrative about them. When you shop Harley® you’ll find a variety of logos are emblazoned on the products. And everything your purchase from Wisconsin Harley-Davidson® is genuine Harley-Davidson®, or licensed by Harley-Davidson®.When your buy Harley® make sure you are buying from a reputable source.īack to logos. Just remember that Harley® dealers can guarantee the product you purchase is genuine Harley®. Harley® branded merchandise has become so popular, unscrupulousĬounterfeiters are out there trying to make a buck with cheap knockoffs. I'm not sure where to fit this in, but it must be said: A word of caution concerning counterfeit Harley® logo merchandise. Logoed products, from jackets and jeans to BBQ Marketing of not only the motorcycles, but for all the ancillary Harley®Īccessory products we enjoy, like the t-shirts, jackets, items for the home,Įverything you can find in a department store you can also find at a It’s also no surprise that the logo is a critical element in the Motorcycle producers in the world, it’s no surprise that its logo is so HereĪre three very successful logos that you will instantly recognize.īecause Harley-Davidson® is one of the most widely known A successful logo, when seen, is instantly associated with the company.

It’s not merely an effort toīrand, it’s an effort to define the identity of a company in its most basicįorm. Identify its products as being separate from others. The text books tell us that a logo is a symbol or a design adopted by an organization to

Red wing logo boots font